01
Brand Development
Identity, tone and positioning built for the menswear shelf.
We build men's apparel brands from the first idea: naming, positioning, visual identity, and the story a customer reads on a hangtag. Every decision is made with the shelf in mind, so the brand still holds when it sits next to everything else in the room.
- Brand naming and positioning
- Visual identity and packaging direction
- Seasonal creative direction
- Labels, hangtags and trim identity

